Hawks unveil throwback uniform, new court design for 50th anniversary season

The Atlanta Hawks and CEO Steve Koonin took to Facebook Live on Wednesday evening (as part of “The Preview” at Terminal West in Atlanta) to release a new Hardwood Classic alternate jersey as well as a new court design commemorating the Hawks’ 50th season in the city.

The new “Hardwood Classic” jersey is a throwback to the Hawks inaugural season in Atlanta, 1968 and second-year big man John Collins served as the “model” for the unveiling.

The club also announced a renovated LED system featuring new screens all around the arena, claiming to have the most LED surface area in the NBA. Wherever you happen to wander in renovated Philips Arena, it seems there will be a screen waiting for you.

In what turned out to be a wave of announcements, Koonin also revealed the name of the Hawks’ new NBA 2K League team, Hawks Talon GC. Atlanta is a new addition to the 2K league, joining 20 other teams (including three other newcomers) in what will be the league’s second season.

The Hawks will also host an open house of sorts on Oct. 20, with the goal of allowing those in the city to see the newly renovated building up close and personal before the first official event takes place on Oct. 21 and before the team takes the floor in its home opener against the Mavericks on Oct. 24.

This announcement further highlighted the organization’s current excitement with how this off-season, and even the off-season before, have set the franchise up for a bright future. New players, new jerseys, new courts and new arena (kind of). It will definitely be an exciting year in Atlanta.

Stay tuned.