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Big Baller Brand and the Junior Basketball Association

BBB announced the startup of a new alternative league to College Basketball.

Melo Ball's 16th Birthday Photo by Joshua Blanchard/Getty Images for Crosswalk Productions

Earlier this week, LaVar Ball leaked his latest Christmas present to the world; the announcement of the Junior Basketball Association. The JBA will essentially be an alternative league to college basketball. The only catch is that this league will be sponsored by Big Baller Brand, meaning that all players/teams will exclusively wear BBB products.

As of now, there aren’t many details on how the league will work, but the following is what we know. Top high school players will all be invited to join the league. Players in the league will earn anywhere from $3,000 - $10,000 per month. And all games will be played on NBA courts with NBA rules.

So far, opinions about the league vary:


There may not be enough players to join the league. Top athletes might want to learn from/play for coaches such as Mike Krzyzewski, John Calipari, and Geno Auriemma. Most second tier ballers won’t join either because they want an education to fall back on. The league doesn’t survive and winds up bankrupting BBB, because not enough income was generated in their five game season.

Another downside would be the NBA directly responding by allowing high school players to enter the G League after their senior year starting in the spring of 2018.


All top recruits join the league and continue to join the league long term. The NBA partners with the JBA and combines it with the G-League. This gives the JBA more access to NBA facilities, top-caliber coaches, and training facilities.

Big Baller Brand looks like the smartest athletic brand in the world. Keeping contracts with all top players after they enter the NBA. BBB eventually ends up on the same level as Nike, Adidas, and Under Armour in the eyes of the consumer and kids have to have BBB shoes to ball in.

The NCAA finally decides to pay athletes, but the hype of the JBA is too big for the NCAA to keep top players. The NCAA allows collegiate teams to play a limited number of games against JBA teams in the regular season to maintain viewership.


Will there be a Womens’ Division in the JBA?

How many teams will make up the league?

How many “top high school recruits” must be contacted in order to fill that many teams?

How long is a player allowed to stay in the JBA?

When will the JBA season run?

No matter what happens, the JBA will be an interesting shake up for the college basketball arena. Hopefully, it’s the solution that finally pushes the NCAA to pay collegiate athletes, because the last thing we want is the end of the March Madness Tournament.