The 2017-2018 season marks the first year of Nike’s uniform contract with the NBA. In order to make their new uniforms more attractive to consumers, Nike has added a NFC chip that allows buyers to subscribe to exclusive app-based content. This content definitely adds value to the consumer, but at what cost?
Introducing the Nike @NBA Connected Jersey.— Nike (@Nike) September 16, 2017
Learn more at https://t.co/j10gHf22o3 #NIKExNBA pic.twitter.com/gcJ7DGWDGb
The first problem I’ve seen with the connect uniforms is their ability to connect. So, if you’re planning on using the NFC feature, double check your device’s capabilities.
I bought a @KarlTowns jersey, only problem is my iPhone 6s isn’t new enough to access the Nike connect features— Aaron Borland (@Aaron_Borland) October 18, 2017
The second problem is durability. Three days into the regular NBA season and Nike’s new uniforms are already wearing out. In fact, they we wearing out before this season even started.
Nikola Jokić is a trendsetter. pic.twitter.com/1PtMVDA09C— Denver Nuggets (@nuggets) October 3, 2017
The third problem is the app itself. Is the exclusive content something I can’t find anywhere else on the internet? Is the app just a giant advertisement?
the 1st thing this Nike Connect thing wants me to do after tagging my jersey is to buy $150 dollar shoes.— Johnny Walker (@J_Dub23_1) October 4, 2017
Nike Connect already doesn’t work, scanned jersey last night, showed an offer I couldn’t redeem, now says I haven’t scanned anything. Lol— • (@retrobrons) October 4, 2017
Regardless of these problems, Nike has created something that has definitely disrupted the market and will most likely change the way we experience sports in the future. These new jerseys are essentially the same price as previous adidas jerseys, and they do add value to the users experience.
Are you going to buy a Nike Connect Jersey?
This poll is closed
I already have one