Kent Bazemore is an Under Armour sponsored athlete, and it became well known this year that he was the reason Stephen Curry signed on with the brand after leaving Nike in the 2013 offseason.
ESPN's Ethan Sherwood Strauss did a great job of telling the story back in late March that you can read here. But this should give you a good idea of how the relationship between Curry and Under Armour began, back when Bazemore and Curry were teammates on the Golden State Warriors:
Friendship begat business. "I'll shout anything out," Bazemore boasts. "Yeah, I have no shame when it comes to branding. I'll throw Under Armour's name, anything I'm a part of. I'll speak so highly of it. And Steph's like, 'My deal is up.' " Bazemore seized the opening. "I'm like, 'Man, come over here, get your own shoe.' I hadn't talked to anybody at Under Armour about this. I was making all these promises, like 'Get your own shoe, you're the face of the game,' sending out all these hypotheticals. I haven't talked to anyone over there."
From there, the rest is history. Curry signed with Under Armour, and has his own signature sneaker, despite Bazemore making promises he didn't know he could keep.
For the past two days, Twitter has spent plenty of time roasting the latest colorway of the Curry Two Low sneaker, the "Chef," saying that the sneakers look like something your dad might wear.
You be the judge:
The "I still think the Beach Boys were superior to the Beatles" VIIIs pic.twitter.com/KDqkwtwQVd— Golden State of Mind (@unstoppablebaby) June 10, 2016
when you can't find your crocs pic.twitter.com/Y26i234x5S— Tom Ziller (@teamziller) June 10, 2016
The "Jimmer Fredette deserves another shot" Lows pic.twitter.com/4ZePvadpaD— The Bird Writes (@thebirdwrites) June 10, 2016
"Let me speak to your manager" 5s. pic.twitter.com/v4KxNAxxQp— Sedulous Lee (@TonyLee_) June 9, 2016
So after Twitter went in on bashing the sneakers non-stop, Kent Bazemore got a hold of the meme, and wasn't a fan of the jokes:
I'm off Twitter for one day and come back to this!?! Ah hxLL no— Mitch Rapp (@24Bazemore) June 10, 2016
One thing that nobody will ever be able to question about Kent Bazemore, is that he's always all in on whatever he does or whatever he supports, even if it's a pair of sneakers that everybody finds hilarious.
Baze remains one of the most fun players in the league.