Under Armour released the CURRY ONE last week. This is Stephen Curry's first signature shoe. With Curry being in the race for MVP this season, this release is a big deal for Under Armour. What kid doesn't want to wear the same shoes as the MVP?
The CURRY ONE is not exciting. These shoes don't feature any new technology or breakthrough idea. I imagine they perform similar to the Under Armour Clutchfit Drive, which is the sneaker Steph wore previous to these. They don't look uncomfortable, and seem to be durable.
The CURRY ONE is the best looking Under Armour I have seen. It is refreshing to see UA come out with a shoe that actually looks basketball worthy. With that being said, these shoes are still nothing special.
Nothing excites me about these shoes. They do not feature anything new, and look almost identical to the Under Armour Clutchfit drive. I probably would not buy these shoes, and if I did, I would never wear them casually; the camo colorway is horrid. However, the real question is not really about these shoes at all. The real question is whether or not Under Armour can become that cutting edge brand to keep a potential MVP signed. These shoes may cut it for now, but in the future Curry will want his signature to be next big idea. Steph has already taken his game to the next level to become one of the best players in the league. Now it is their turn. Under Armour is going to have to step up their game if they want to compete in the sneaker industry.