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Bruce Levenson email was to Danny Ferry

Bruce Levenson will sell his stake in the Atlanta Hawks due to an email he sent to Danny Ferry back in 2012.

Scott Cunningham - Getty Images

Bruce Levenson will sell his stake in the Atlanta Hawks due to a 2012 email that he sent to Danny Ferry. The Atlanta Journal-Constitution has obtained a copy of the email. Please click through to read the entire story.

Here is a portion of the email:

My theory is that the black crowd scared away the whites and there are simply not enough affluent black fans to build a signficant season ticket base. Please dont get me wrong. There was nothing threatening going on in the arean back then. i never felt uncomfortable, but i think southern whites simply were not comfortable being in an arena or at a bar where they were in the minority. On fan sites i would read comments about how dangerous it is around philips yet in our 9 years, i don't know of a mugging or even a pick pocket incident. This was just racist garbage. When I hear some people saying the arena is in the wrong place I think it is code for there are too many blacks at the games.


I have been open with our executive team about these concerns. I have told them I want some white cheerleaders and while i don't care what the color of the artist is, i want the music to be music familiar to a 40 year old white guy if that's our season tixs demo. i have also balked when every fan picked out of crowd to shoot shots in some time out contest is black. I have even bitched that the kiss cam is too black.

Again visit the AJC's link for the complete email.