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Bruce Levenson email was to Danny Ferry

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Bruce Levenson will sell his stake in the Atlanta Hawks due to an email he sent to Danny Ferry back in 2012.

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Bruce Levenson will sell his stake in the Atlanta Hawks due to a 2012 email that he sent to Danny Ferry. The Atlanta Journal-Constitution has obtained a copy of the email. Please click through to read the entire story.

Here is a portion of the email:

My theory is that the black crowd scared away the whites and there are simply not enough affluent black fans to build a signficant season ticket base. Please dont get me wrong. There was nothing threatening going on in the arean back then. i never felt uncomfortable, but i think southern whites simply were not comfortable being in an arena or at a bar where they were in the minority. On fan sites i would read comments about how dangerous it is around philips yet in our 9 years, i don't know of a mugging or even a pick pocket incident. This was just racist garbage. When I hear some people saying the arena is in the wrong place I think it is code for there are too many blacks at the games.


I have been open with our executive team about these concerns. I have told them I want some white cheerleaders and while i don't care what the color of the artist is, i want the music to be music familiar to a 40 year old white guy if that's our season tixs demo. i have also balked when every fan picked out of crowd to shoot shots in some time out contest is black. I have even bitched that the kiss cam is too black.

Again visit the AJC's link for the complete email.